Jetfly has announced the launch of its new global brand identity, effective 1 May 2026, marking an important milestone in the company's continued growth across the European and international business aviation market.

The rebranding creates a clearer, more cohesive identity across all of Jetfly's businesses, making it easier for customers to navigate its full range of aviation services. It also reinforces the values that have shaped the company for more than 25 years: Expertise, Efficiency, Simplicity, Human Commitment and Sustainable Excellence.

More Than 25 Years of Growth in Business Aviation

Founded in Luxembourg in 1999, Jetfly has become one of Europe's leading providers of fractional aircraft ownership. Today, the company serves more than 500 owners and operates a fleet of over 70 aircraft throughout Europe.

Over the years, Jetfly has expanded beyond fractional ownership by bringing together a range of specialised businesses covering every stage of private aviation.

Key milestones include:

• 2018: Integration of CaptainJet, the digital private jet charter platform, and Hendell Aviation, the Finland-based operator specialising in Pilatus PC-12 aircraft.

• 2019: Acquisition of Fly 7 Aviation in Lausanne, strengthening expertise in aircraft management and flight operations.

• 2020: Delivery of Europe's first Pilatus training simulator, operated by Fly 7 Training, further reinforcing Jetfly's commitment to pilot training and flight safety.

Today, Jetfly's ecosystem also includes Pilatus-approved maintenance centres in Luxembourg, Switzerland and the United Kingdom, as well as aircraft brokerage and advisory services.

One Brand, Multiple Areas of Expertise

Although these businesses have worked closely together for many years, the new brand architecture formally unites them under a shared identity.

Each activity will continue to benefit from its own expertise and dedicated team while adopting a common logo and visual identity. Distinctive colours have been assigned to each business to preserve its individual recognition within the broader Jetfly brand.

The new structure includes:

• Jetfly – Fractional aircraft ownership

• Jetfly Management (formerly Fly 7) – Aircraft management and operations

• Jetfly On-Demand – Private jet charter services using Jetfly's managed aircraft fleet

• Jetfly Training (formerly Fly 7 Training) – Pilot training and simulator operations

• Jetfly Technics – Maintenance services bringing together Jetfly Technik, Jetfly Technik Suisse and Bournemouth

• Jetfly Trading (formerly myLittlePlane) – Aircraft brokerage, acquisition and advisory services

CaptainJet will continue operating under its own brand as Jetfly's global private jet charter marketplace. Complementary to Jetfly On-Demand, CaptainJet provides access to thousands of aircraft worldwide through its international network of certified operators, allowing clients to book private flights well beyond Jetfly fleet.

A New Chapter for Jetfly

More than a visual refresh, the new identity reflects the evolution of Jetfly into a fully integrated business aviation company offering expertise across aircraft ownership, charter, management, maintenance, training and brokerage.

By bringing these specialised services together under one brand, Jetfly aims to provide a more consistent customer experience while continuing to deliver the high standards of quality, safety and service that have defined the company for more than two decades.

Growing together.